姓名： 隗来

个人简介

隗来，济南大学文学院讲师，山东大学传播学博士。主要研究方向为老龄化传播、健康传播与广告传播。研究聚焦于老年群体健康信息传播的心理机制、媒介中老年形象的建构及其社会影响。近年在《Health Communication》《Journal of Health Communication》等国内外学术期刊发表论文多篇。

主讲课程：新媒体广告

联系电话：15165009796 邮箱：sh_weil@ujn.edu.cn

科研成果及奖励

一、主持（或参与）项目

1. 参与国家社科基金青年项目：环境传播视角下媒体对公众治霾行为的影响机制研究(项目批准号：19CXW018)，结项。

二、获奖

1. 论文“I will exercise to look great!”: The impact of message frame, message focus, and age label on enhancing older adults’ physical activity intentions获山东大学研究生优秀成果奖，2025年。

三、论文

1. Wei, L., & Yang, X. (2024). “I will exercise to look great!”: The impact of message frame, message focus, and age label on enhancing older adults’ physical activity intentions. Health Communication, 1–15.(SSCI，Q1, 第一作者)

2. Yang, X. & Wei, L*. (2024). How message-evoked emotions undermine persuasion: The mediating role of fear and anger in health message effects among older adults. Journal of Health Communication, (SSCI，Q1, 通讯作者)

3. Yang, X., Wei, L., & Liu, Z. (2022). Promoting COVID-19 vaccination using the health belief model: Does information acquisition from divergent sources make a difference? International Journal of Environmental Research and Public Health, 19(7), 3887. (SSCI，Q1)

4. 杨晓冬,隗来 & 刘美秀.(2020).科技传播视角下的公众科学素养知识沟与科学参与行为沟研究. 科学与社会(03),125-146. (CSSCI)

5. Yang, X., Wei, L., & Su, Q. (2020). How is climate change knowledge distributed among the population in Singapore? A demographic analysis of actual knowledge and illusory knowledge. Sustainability, 12(9), 3782.(SSCI，Q2)

6. Yang, X., Chen, L., Wei, L., & Su, Q. (2020). Personal and media factors related to citizens’ pro-environmental behavioral intention against haze in China: A moderating analysis of TPB. International Journal of Environmental Research and Public Health, 17(7), 2314. (SSCI，Q1)